Quitters win.
You've decided something has to go. Let's find the right specialist for you.
Quitting today? Pick where to start.
1:1 online sessions with a real specialist, and a community that celebrates every day you count.
- Real specialists
- 100% online
- Free 15-min fit call
- Cancel anytime
Here's how it works.
6 quick questions · about a minute · no email needed · free
Tell us what's going on.
A one-minute quiz points you to the right specialist. No email, no sign-up.
Meet your specialist.
A free 15-minute video call. Talk about where you are and leave with a recommendation. No cost, no commitment.
Choose your pace.
Weekly sessions, twice a month, or a single one. You pick, and you can change it later.
Not an app. Not a clinic.
Somewhere in between: a real person on your side, without feeling like a patient.
Doing it alone
- Who's with you
- Nobody
- How it feels
- Lonely
- Price
- Free, until it isn't
- Tone
- Guilt
Apps and trackers
- Who's with you
- An algorithm
- How it feels
- Counting on your own
- Price
- A subscription
- Tone
- Neutral
A clinic
- Who's with you
- A clinical team
- How it feels
- Like a patient
- Price
- Often high
- Tone
- Clinical
iQuit
- Who's with you
- A real specialist, 1:1
- How it feels
- Like part of a team that wins
- Price
- Per session, shown before you pay
- Tone
- Warm, direct, zero judgement
Real specialists, matched to what you're quitting.
Addiction-specialised psychologists
A qualified psychologist who works with people changing their relationship with alcohol or tobacco. They listen first, then build a plan around your life, not a script.
Drinking and SmokingNutritionists
A qualified nutritionist who starts from how you actually eat. Not a meal-plan PDF and goodbye: a real person who adjusts the plan with you.
Meat and SugarYou're not doing this alone.
Real people hold up a sign with the number of days since they quit. Tag us and you could be next.
Follow @quitterswin (opens in a new tab)


Start free. Stay if it helps.
Your first call is on us. After that, pay per session or pick a monthly plan. Prices are always shown before you pay, in your currency.
Questions, answered.
What happens in the free call?
It's a 15-minute video call with your specialist. You talk about where you are, what you've tried and what you'd like to change. You leave with one recommendation, and no pressure to buy anything.
How much does it cost?
The first call is free. After that, prices are shown in your currency, before you pay.
Can I cancel?
Yes, any time before your next renewal. No hidden fees.
Who sees my answers?
Your quiz answers stay in your browser until you book. We only share them with your specialist if you tick the box, so you don't have to repeat yourself.
Is this an emergency service?
No. iQuit offers online support sessions. If you're in crisis, contact your local emergency number or find a helpline on our help page. Need help now?
Every day is a good day to celebrate the journey.
iQuit merch for people who have decided something has to go. Wear it quietly or wear it loud. #QuittersWin
The iQuit shop opens soon. Everything here is a preview: no prices yet, nothing to buy.



There's no finish line for quitting, just days that count. Day 1 counts. Day 200 counts. Whatever you're walking away from, you don't need to have it figured out to start. You just need somewhere that won't judge you for still being in it. That's what this is.
Quitters win.